Search is turning into answers
Tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews summarize information instead of listing links. Answer Engine Optimization (AEO) is the work of structuring your content so these systems can understand it and cite it.
It builds on SEO, not instead of it
Crawlable pages, useful content and a trustworthy site still matter, which is why we treat AEO as an extension of SEO fundamentals. AEO adds answer-first writing, clear headings that match real questions, accurate specific facts and well-formed structured data such as FAQ and Organization schema.
No one outside these companies knows exactly how answers are chosen, so be cautious of anyone guaranteeing a mention. Track a fixed set of buyer questions over time and look at trends.
Want help with this? AI Search & AEO
