Google Ads Expert & PPC Agency

Google Ads managed for leads and revenue, not clicks

We build and run Search, Performance Max and remarketing campaigns for Indian and global businesses, wired to real conversion tracking so every rupee of spend can be traced to an outcome.

Get a Free Google Ads AuditSee how we work

You own the ad account. We never hold your spend or lock you into a contract you can't leave.

  • Your accountYou keep full ownership
  • WeeklyReporting you can read
  • TrackedCalls, forms and WhatsApp

At a glance

  • TimelineLive campaigns in 2-3 weeks
  • PricingMonthly management fee, ad spend billed by Google
  • OwnershipYou own the account, data and creative
  • You receiveCampaigns, tracking, landing-page advice and reports

Quick Answers

The short version

  • What budget do I need?

    It depends on how much your clicks cost in your market and how many leads you need. We estimate it from real keyword data on a free call, and advise against spending more until tracking proves it pays back.

  • How soon will I see leads?

    Campaigns usually go live within two to three weeks of kickoff and can produce enquiries from the first days. Expect the first weeks to be a learning period while we refine keywords, ads and pages.

  • Who owns the ad account?

    You do. We work inside an account registered to your business, so you keep the history, audiences and data if we ever part ways.

  • What makes you different from other PPC agencies?

    We are also a software and web team. If the landing page or tracking is the bottleneck, we can fix it ourselves instead of sending you back to someone else.

The Reality Check

Why most Google Ads accounts leak money

Most underperforming accounts share the same few problems: broad keywords that attract the wrong searches, one landing page for every ad, and conversion tracking that counts page views instead of enquiries. The platform then optimizes for the wrong thing and spends your budget efficiently on the wrong people.

Add an agency that reports clicks and impressions, and it becomes hard to tell whether ads work at all. Fixing it rarely means a bigger budget. It means measuring the right outcome and tightening everything between the search and the enquiry. That often includes the lead generation funnel after the click.

Need pages that turn those clicks into inquiries? We design and build landing pages and websites ourselves and tune them with conversion rate optimization. If you also want organic growth alongside paid, see our SEO services.

Good PPC is a measurement problem first and a bidding problem second.

What You Get

What's included in our Google Ads management

Everything needed to run paid search properly, from first audit to ongoing optimization.

  • Account audit & strategy

    Find the waste first.

    We review structure, keywords, search terms, ads and tracking, then agree a plan and target cost per lead before changing anything.

    • Audit
    • Strategy

  • Search campaigns

    Be there at the moment of intent.

    Themed ad groups, tight match types, negative keywords and ad copy written for each intent, including Google Local and Maps ads for service businesses.

    • Search
    • Local

  • Performance Max & Shopping

    Automation with guardrails.

    Asset groups, product feeds and audience signals set up so Google's automation has good inputs, with exclusions to protect brand and budget.

    • PMax
    • Shopping

  • Remarketing, Display & YouTube

    Win back visitors who left.

    Remarketing lists and YouTube and Display campaigns that bring warm visitors back, kept separate from search so results stay readable.

    • Remarketing
    • YouTube

  • Conversion tracking

    Count enquiries, not visits.

    GA4 and Tag Manager events for forms, calls and WhatsApp clicks, plus offline conversion import from your CRM where possible.

    • GA4
    • GTM

  • Reporting & optimization

    Know what changed and why.

    Weekly updates on spend, leads and cost per lead, with a plain-English note on what we tested and what we'll do next.

    • Weekly
    • Dashboard

How It Works

How we launch and run your campaigns

A four-stage approach with clear outputs at every step.

  1. 1

    Week 1

    Audit & goals

    We learn your offer, margins and lead process, audit any existing account and agree a target cost per lead.

    • Account and tracking audit
    • Keyword and competitor research
    • Agreed goals and budget range
  2. 2

    Week 1-2

    Build & track

    We structure campaigns, write the ads and install conversion tracking before a single rupee is spent.

    • Campaign structure
    • Ad copy and extensions
    • GA4 and Tag Manager events
  3. 3

    Week 2-6

    Launch & learn

    Campaigns go live under close watch. We prune search terms, test ads and adjust bids as data comes in.

    • Live campaigns
    • Search-term clean-ups
    • First A/B ad tests
  4. 4

    Ongoing

    Optimize & scale

    Once cost per lead is stable we scale what works, expand to new campaign types and keep improving landing pages.

    • Weekly reports
    • Monthly strategy review
    • Scaling roadmap

Tools & Platforms

What we work with

Ad platforms

  • Google Ads
  • Performance Max
  • YouTube Ads
  • Google Merchant Center

Measurement

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Call tracking

Conversion

  • Landing pages
  • CRM integration
  • WhatsApp click tracking

Worth Knowing

A plain-English guide to Google Ads

How Google Ads actually works

Google Ads runs an auction every time someone searches. Your ad competes on your bid and on its quality: how relevant the ad is to the search, how well the landing page matches it, and the expected click-through rate. A well-structured account can win the same click for less than a competitor who simply bids higher.

That is why account structure matters more than budget. Tightly themed ad groups, specific ad copy and a landing page that repeats the promise of the ad are the cheapest improvements available, and they compound over time.

Which campaign type fits your goal

Search campaigns capture people who are already looking for what you sell, so they usually start here. Performance Max uses Google's automation across Search, YouTube, Display and Maps, and works best once you have conversion data to feed it. Shopping suits product catalogs, while Display and YouTube are better for remarketing and awareness than for first-touch leads.

We rarely recommend turning everything on at once. A small number of campaigns with clean tracking teach you more, faster, than a sprawling account where spend is spread too thin to learn from.

Why tracking decides whether ads pay off

If Google only knows about clicks, it optimizes for clicks. Conversion tracking for form fills, calls and WhatsApp taps lets the bidding system chase the outcomes you actually want. We set up Google Tag Manager and GA4 events first, and where possible pass lead quality back from your CRM so campaigns learn to favor real prospects.

Tracking also makes reporting honest. You see cost per lead and, once your sales data is connected, cost per customer, instead of vanity numbers like impressions.

Budget, bidding and what to expect

Ad spend goes straight to Google from your own account; our management fee is separate and agreed up front. Starting budgets depend on your market's click costs and how many leads you need, which is why we estimate them from keyword data on the strategy call rather than quoting a generic figure.

Expect a learning period in the first weeks while we test keywords, ads and pages. Results usually become more predictable after that, as long as tracking is sound and the landing pages are converting.

Google Ads questions, answered

How much does Google Ads management cost?

You pay two things: ad spend, which goes directly to Google, and our management fee, agreed before we start. The right ad spend depends on your market, so we estimate it from keyword data on the strategy call.

How long before Google Ads starts working?

Leads can arrive within days of launch, but the first few weeks are a learning period. Results generally become steadier once there is enough conversion data for Google's bidding to optimize.

Do you work with small businesses?

Yes. A focused account with a few well-built campaigns often works better for a small budget than a broad one. We will tell you honestly if your budget is too small to learn from.

Do I need a new website or landing page?

Not always. We audit your existing pages first and only recommend new ones where a page is clearly hurting conversions. We can build or improve pages ourselves if needed.

Will you report on leads or just clicks?

Leads and cost per lead. We track form fills, calls and WhatsApp enquiries, and connect CRM data where possible so you can see which campaigns bring real prospects.

Is there a long-term contract?

We would rather earn the next month than lock you in. Because the account is yours, you can leave at any time and keep everything.

Related services

Ready to talk about Google Ads?

Book a free 30-minute call. Tell us what you're trying to achieve and we'll give you an honest view of the options, including the ones that don't involve us.

Get My Free Strategy Callor message us on WhatsApp

What happens on the call

  1. 1We ask about your goals, customers and what you've tried so far.
  2. 2You get an honest view of what's worth doing first.
  3. 3We outline rough timelines and budget ranges, if it's a fit.
  4. 4No obligation and no hard sell.
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